Privacy Policy – Lenx Platform

Last updated: October 28, 2026

1. Introduction

Lenx Platform ("we", "our", or "us") is a privately operated e-commerce and social media management platform used to manage our own brands and business activities.

This Privacy Policy explains how we collect, use, store, and protect information when using Lenx Platform and its integrations with third-party social media services, including Pinterest, Facebook, and Instagram.

Lenx Platform is currently intended exclusively for internal business use and is not offered as a public social media management service.

2. Data Controller

Lenx Platform is operated by:

Company: Lenx
Country: The Netherlands
Contact email: privacy@lenx.nl
Business address: Kuifeend 40, 9781ZJ Bedum

For privacy-related questions, please contact us using the email address above.

3. Information We Process

Depending on the connected services and enabled functionality, we may process:

• Social media account identifiers and account names.
• OAuth access tokens and refresh tokens.
• Information about connected business profiles and pages.
• Content created for publication, including images, descriptions, links, and scheduling information.
• Publishing status, API responses, and technical error information.
• Administrative account details and security-related access logs.

We only request information necessary for the functionality of our platform.

4. How We Use Information

We process information for the following purposes:

• Connecting and managing our own business social media accounts.
• Creating, scheduling, and publishing social media content.
• Selecting the intended accounts, pages, or boards for publication.
• Monitoring publishing results and resolving technical issues.
• Maintaining the security and functionality of Lenx Platform.

Where personal data is processed, we rely on applicable legal grounds under the General Data Protection Regulation (GDPR), including legitimate business interests and, where applicable, consent.

5. Third-Party Platform Integrations

Lenx Platform integrates with third-party services through their official APIs and authorization procedures.

Access to these services is granted through the respective platform's authorization mechanisms.

We do not request or store social media account passwords.

Information obtained through a third-party API is used only for authorized purposes and in accordance with the applicable platform's developer policies.

For more information, please refer to the privacy policies of the respective platforms:

• Pinterest: https://policy.pinterest.com/en/privacy-policy
• Meta: https://www.facebook.com/privacy/policy/

6. Data Storage and Security

We implement appropriate technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, or loss.

Access to internal administrative functions is restricted to authorized users.

Authentication credentials and API tokens are treated as confidential information and are not intentionally disclosed to unauthorized third parties.

7. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, subject to applicable legal and platform-specific requirements.

Where permitted by the relevant platform, connection credentials are retained while the integration remains active and are deleted or invalidated when no longer required.

Information obtained through third-party APIs is not retained beyond what the relevant platform's policies permit.

8. Sharing of Information

We do not sell personal information or data obtained through social media APIs.

Information may be exchanged with connected social media platforms as necessary to perform authorized publishing activities.

Technical service providers may process limited information on our behalf where necessary to operate and secure the platform, subject to applicable data protection requirements.

9. International Data Transfers

Some connected platforms or technical service providers may process information outside the European Economic Area.

Where required by applicable law, appropriate safeguards will be used for such transfers.

10. Your Privacy Rights

Where applicable under the GDPR, individuals have the right to request access to, correction of, or deletion of their personal data, as well as restriction of processing, data portability, or objection to certain processing activities.

Individuals may also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Privacy-related requests may be submitted using the contact details provided in Section 2.

11. Changes to This Policy

We may update this Privacy Policy when our platform, integrations, or legal requirements change.

The latest version will be made available on this page, together with its revision date.

12. Contact

For questions about this Privacy Policy or the handling of personal information, please contact:

Lenx Platform
Email: privacy@lenx.nl
Website: https://lenx.nl